How Fast Should My Restaurant’s Website Be And How To Speed It Up

When trying to speed up your restaurant’s website, you need to focus on two things. The first is that we live in a technologically adept world; one where the industry is changing every 1/10th of one second. The second is that the food industry is hyper-competitive. 

Regardless of how unique your menu is, you will always have a competitor who’s vying to steal business from you.

Hence, you need to play to win. But while trying to ensure that theirrestaurant’s website works seamlessly, and that it has all the necessary information, many restaurant owners end up slowing it down, which adversely affects sales.

How Fast Should My Restaurant’s Website Be?

Regardless of how much content the website has, it shouldload in no more than two seconds. And to be ranked high by Google’s SEO algorithm, you should aim for half a second. The amount of time your website takes to load is crucial when it comes to keeping from navigating away.

According to the latest research by Google, it takes 15 seconds, on average, for a mobile landing page to load. However, the study says that 53% of potential customers will abandon the website if it takes longer than 3 seconds to load.

Most restaurant websites have a lot of information to convey. If customers never make it to your menu, you can expect a massive dip in your bottom line. The following are some strategies that could help you improve your website’s loading time:

Reducing Redirects

Reducing the numbers of redirects on your website will yield faster loading times. An additional HTTP response cycle gets triggered when you have multiple redirects on your site. 

This adds an extra few seconds to the load time every time there is a clickthrough, slowing down response rates and reducing average website load time.

Optimize Images

Images keep your website engaging and appealing. But the downside is that adding too many of them will slow your site down. 

To prevent your website from slowing down, you should reduce the image size. Run your images through a batch image compressor, which will reduce their size without compromising quality in a noticeable way.

A website that loads quickly usually benefits from longer sessions, increased engagement, and improved conversions. When your customers can access your restaurant’s information faster than your competitors’, they’re likely to make a purchase and browse some more.

You’ll need the help of SEO experts to maintain your website and reduce its loading time.

Luckily, the team at Customer Contact Solutions is here to help. They provide custom made website design solutions in London, Ontario. 

They’ve worked with a wide range of restaurants, giving them the unique ability to understand your SEO needs, so you can land on the first page of Google through optimization strategies. You can visit their website or contact them to learn more about their services!

Easy to Order & Easy to Find - Adapting Your Restaurant to COVID-19 Restrictions!

Across the nation, restaurants are shutting down, granting leaves to their employees, and striving to adapt to the COVID-19 limitations and restrictions. For many owners, this means taking orders over the phone and delivering on their own or partnering with third-party food delivery services.

However, third party deliveries can cost restaurants an arm and a leg in the long run, since no one can tell when the situation will revert to normal. 

And with revenues and profits already razor-thin, who would want to lose 25% or more of their revenue to the  payments on each order?

A smarter and more cost-effective solution is allowing your customers to order directly from your restaurant via online ordering software. 

Incorporating the right in-house food ordering platform won’t only enable you to make it through the rough times; it will also prepare you to earn significant revenues when the COVID-19 pandemic is over.

How Much Do You Save With an Online Food Ordering Software Compared to Partnering With a Third-Party Delivery Service?

Third party delivery services add to your feasibility and convenience as they save you from overlooking a major function of your restaurant business. 

However, their services can be quite expensive, especially for small start-ups. Even before the coronavirus outbreak, restaurants suffered enormous revenue losses because of third-party delivery fees and commission on every order. 

A bustling restaurant fulfilling 50 orders would quickly lose around $270 or more in one day and $8100 or more in a month! 

With dine-in areas shutting off, solely relying on a third-party delivery for who-knows-how-long can make survival impossible for restaurants. 

With an online food ordering feature on your website or food ordering app, you get to keep all the hard-earned revenue in your pocket.

Allowing Staff to Pay Attention to More Important Things

 

An online food ordering software saves your staff from the hassle of taking orders on call and noting down each detail manually. 

It sends online orders directly to the kitchen with preparation times according to your specifications. Now that your staff doesn't have to pick up calls, they can invest their valuable time in helping you fulfill more deliveries.

Streamline Your Menu With an Online Food Ordering Platform

To give your customers a seamless online ordering experience, it's essential to have a leaner menu with popular and profitable food items. 

Cutting down unnecessary least-ordered items from your menu will help you focus on the most revenue-generating dishes, boost sales, and reduce food waste.

Also, think about your quarantined customers. 

They are most likely locked-up, isolated in their homes, already bored and tired. You want to make things easier for them with options like family meals, deals for two, take and bake, ready to cook kits, alcoholic and non-alcoholic beverages, etc.

If you want to keep your customers happy and revenue rolling, get the best onlinerestaurant delivery software in London, ON. Customer Contact Solutions’ onlinefood ordering software is a full-service platform that includes streamlining your menu, developing a user-friendly food ordering app and other features. 

Book a free consultation today!